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Growth Marketing Manager

Calthorpe Analytics, with its flagship product UrbanFootprint, is ready to disrupt the $20B city and regional planning industry.  UrbanFootprint is a SaaS platform bringing modern approaches to the planning process.  We do this by providing curated data, a design toolkit including advanced analytics, and well-designed reports and exhibits detailing planning alternatives.

We are looking for a marketing manager to drive growth and adoption.  You will be hands-on across our stack and move between copywriting, managing metrics, developing tactics to drive traffic, help with customer relations, help sell, geek out on marketing data, and overall hack through your day.

Your primary responsibility will be to drive traffic to our site and to develop compelling content to engage prospects and convert them to leads.  You will be measured on your ability to fill the top of the funnel with qualified prospects.

We are already generating revenue, and you’ll have all the resources you need to thrive here.  We offer competitive salaries, incentive bonuses, generous benefits, open offices, and a tech budget to buy the tools you need.  We make working meaningful, fun and engaging.

Responsibilities

  • Fill the top of our funnel!  Build content for online campaigns, website messaging, and sales enablement that brings to life our product to our leads and customers.
  • Produce written content in short and long form (e.g. blog posts, emails, white papers, case studies, etc.) for all stages of the marketing/sales pipeline
  • Work with team members, contractors, and agencies to manage content creation as needed
  • Manage SEO / SEM / Retargeting
  • Concept, design, and execute to produce revenue-driving sales enablement material.
  • Report on performance of messaging through a testing framework
  • Minimal travel required

Qualifications

  • 3 - 5 years of growth, content, or product marketing experience
  • Hands-on approach; you dig into problems and use data and creativity to solve them
  • Excellent writing and communication skills
  • Ability to work within company objectives and independently drive growth strategy and tactics
  • Experience in the Urban Planning or Architecture domains would be a bonus

Benefits

  • It has been said that the best minds in Silicon Valley are wasted trying to get people to click ads. At Calthorpe Analytics, our product will literally change the world.  We offer challenging technical problems that when correctly solved impact global sustainability, the environment, traffic, inequality, and many other social goods.
  • We are dedicated to having a no jerk environment.  We respect each other, our abilities, and needs as individuals.
  • We have a no excuses culture.  No excuses for failures will be given - just facts and requests for help.  No excuses for failure will be accepted, just facts and offers to help.  We relentlessly focus on execution and promote honesty and integrity with each other and our customers.
  • We have fun outdoors at lunch and after work.  The team can often be found running, biking, playing tennis, or shooting hoops.

 

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